It’s always been this way, war it’s in every civilization ever but this is a different kind of war; sales, marketing, sales, fan loyalty, sales, game quality (and did I mention sales?) kind of war… it’s a publisher war.
Activision only became a house old name quite recently, although being founded in the early 90’s it didn’t have too many design houses under its wing and eventually went bust, but then with new management under the famed Robert Kotick (also know for other dastardly deeds *cough cough* Infinity Ward *cough cough*). The company was revitalised when Kotick injected it with new ideas and fresh perspectives, some that took the gaming world by storm.
More recently famed for its COD series Activision have been milking that (VERY fat) cash cow for over 8 years, it also enjoyed the money rakes that are:
- 5 Spiderman games
- 4 Tony hawks games
- (So many) Guitar heroes
- the Empire Earth franchise
- 3 Xmen games
and so on and so forth, no wonder it’s the biggest and richest at the moment, (the richest part that’s mostly COD)